Crafting the Future of
Digital Commerce
We started DNAG after years of watching teams drown in spreadsheets, claims, and listing errors. The goal wasn‘t more dashboards—it was fewer headaches.
Our Story
Today, Rekonlab and ListProLab help marketplace sellers publish cleaner listings, reconcile revenue without drama, and make decisions with confidence.
We‘re engineers, data folks, and marketplace operators who‘ve lived the problems we solve. Every line of code comes from understanding real seller pain points—not theoretical business problems.
Good software should feel invisible, data should answer questions, and automation should never hide the why. That‘s our philosophy, and it guides everything we build.
Real Team
Engineers, data folks, and marketplace operators who‘ve lived these problems
Security & Reliability
Your data is handled with care, with strict access controls and reliable infrastructure
Growth Without Chaos
Scale profitably without drowning in spreadsheets and manual processes
Invisible Software
Technology that works in the background so you can focus on growth
Our Core Values
The principles that guide our work and define our commitment to excellence in everything we do.
Built by Marketplace Sellers
We've lived the challenges you face — our tools are shaped by real-world seller pain points, not theoretical problems.
Growth-First Focus
Every feature is designed to unlock time, cut errors, and help you scale profitably without the operational chaos.
Human + AI Approach
Automation where it makes sense, expert support where you need a real person. Technology serves people, not the other way around.
Privacy and Trust First
Your business data stays confidential, secured with strict access controls and encryption standards you can rely on.
Designed for Scale
Whether you're a new seller or a leading brand, our systems are built to grow with you—no painful migrations.
Invisible Software
Good software should feel invisible. Our tools work in the background so you can focus on what matters: growing your business.
Our Mission
To remove operational friction for marketplace sellers—so growth feels simple, not chaotic.
We believe every business should be able to scale without drowning in spreadsheets and manual processes.
Our Belief
Good software should feel invisible, data should answer questions, and automation should never hide the why.
Technology should empower people, not complicate their lives.