Privacy Policy

Privacy Policy Overview

This Privacy Policy ("Policy") outlines how DNAG Technologies ("We", "Us", or "Our") collects, uses, processes, stores, and discloses information in connection with your use of the Platform, including the products ListPro and Recon Labs. Specifically, this Policy explains:

a. The types of information collected from Users, including personally identifiable information ("Personal Information") and sensitive personal data or information ("Sensitive Personal Data or Information") as defined under applicable law;

b. The purpose, manner, and methods of collecting, using, processing, retaining, and disposing of such information; and

c. The circumstances under which such information may be shared with third parties

This Privacy Policy applies to any individual or entity that visits, browses, accesses, or uses the Platform or avails any of the Services offered through DNAG Technologies, including the products ListPro and Recon Labs. By accessing or using the Platform, you agree to the collection, use, storage, disclosure, and processing of Your information in accordance with this Policy.

This document is an electronic record as per the provisions of the Information Technology Act, 2000 and the applicable rules thereunder. It is generated by a computer system and does not require any physical or digital signatures.

Legal Compliance

This Policy is published in compliance with:

a. Section 43A of the Information Technology Act, 2000;

b. Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("SPI Rules");

c. Rule 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011.

Any new features, services, or updates introduced on the Platform in the future shall also be governed by the terms of this Policy.

By clicking on the "I Accept" button during registration or by continuing to use the Platform, You acknowledge that You have read, understood, and agreed to be legally bound by this Privacy Policy, as applicable to You.

Information We Collect

To access and utilize all features and functionalities of the Platform, Users are required to create an account on DNAG Technologies' Platform, which includes Our products ListPro and Recon Labs. During the registration process and while availing the Services, We may collect certain information that qualifies as 'Personal Information' or 'Sensitive Personal Data or Information' under the SPI Rules. This may include:

a. Your name, email address, phone number, location, country, ZIP/postal code, age, gender, and User ID;

b. Login credentials such as passwords;

c. Company or business-related details such as business name, GSTIN, marketplace seller credentials, or other identifiers;

d. Platform-generated records, including product catalog data, listing content, sales and settlement reports, reconciliation data, and synced platform insights from third-party marketplaces;

e. Financial information such as payment instrument details (bank account numbers, UPI IDs, credit/debit card details) used for subscriptions or service-related transactions.

By using the Platform, You expressly consent to DNAG Technologies collecting, processing, and storing such Personal Information and Sensitive Personal Data or Information in accordance with this Privacy Policy.

Some information requested at the time of registration—such as preferences for receiving promotional updates from Us—is optional. From time to time, We may request additional optional information to personalize and improve the services We deliver. In addition, to facilitate integrations and provide core functionalities, You may be asked to provide relevant details of your linked marketplaces (e.g., Amazon, Flipkart, Meesho), reconciliation accounts, or other operational information as reasonably required.

IMPORTANT DISCLAIMER

BY ACCESSING OR USING THE PLATFORM, INCLUDING THE SERVICES PROVIDED THROUGH LISTPRO AND RECON LABS, OR BY VOLUNTARILY PROVIDING YOUR INFORMATION, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREED TO THE TERMS OF THIS PRIVACY POLICY, AND YOU EXPRESSLY CONSENT TO THE COLLECTION, USE, PROCESSING, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED HEREIN. IF YOU DO NOT AGREE WITH THIS POLICY AT ANY TIME, PLEASE DO NOT USE OR ACCESS THE PLATFORM OR AVAIL ANY OF THE SERVICES. DNAG TECHNOLOGIES RESERVES THE RIGHT TO MODIFY, UPDATE, OR AMEND THIS PRIVACY POLICY AT ITS SOLE DISCRETION, AND YOUR CONTINUED USE OF THE PLATFORM CONSTITUTES YOUR ACCEPTANCE OF SUCH CHANGES. IF YOU ARE USING THE PLATFORM ON BEHALF OF ANOTHER INDIVIDUAL OR ENTITY, YOU REPRESENT THAT YOU ARE AUTHORIZED TO ACT ON THEIR BEHALF AND TO PROVIDE CONSENT FOR THE COLLECTION AND USE OF THEIR INFORMATION IN ACCORDANCE WITH THIS POLICY. THIS PRIVACY POLICY IS GOVERNED BY THE APPLICABLE LAWS OF INDIA AND IS BASED ON STANDARD DATA PRIVACY PRACTICES FOLLOWED IN INDIA; IT MAY NOT FULLY COMPLY WITH THE DATA PROTECTION LAWS OF OTHER JURISDICTIONS.

Purpose of This Privacy Policy

We understand the importance of Your privacy and Your right to know how Your information is collected, used, stored, disclosed, and transferred. This Privacy Policy is intended to help You understand Our practices and to reaffirm Our commitment to protecting Your personal data. It explains how DNAG Technologies collects and processes Your information when You access or use Our Platform, including the products ListPro and Recon Labs, in accordance with applicable data protection laws in India. By using Our website, application, or any of Our services, You agree to be bound by the terms of this Privacy Policy. We encourage You to read this Policy in conjunction with any other specific notices We may provide when collecting or processing Your personal data, so You have complete transparency about how Your information is handled. This Policy is meant to supplement such notices and does not override them.

All personal data collected through or stored on the Platform is securely hosted on servers located in India. Our hosting partners have represented that industry-standard security measures are in place to protect Your information. As the Platform is owned and operated by DNAG Technologies and is located in India, we are obligated to comply with all relevant Indian laws, including applicable privacy regulations, rules, circulars, and notifications issued from time to time.

Scope of This Privacy Policy

This Privacy Policy explains how DNAG Technologies collects, stores, processes, and shares personal data from Users who access or use Our Platform, including the products ListPro and Recon Labs, or whose data is otherwise received or accessed by Us while providing services through the Platform.

For the purposes of this Policy, the terms "Using" and "Processing" personal data include, without limitation: the use of cookies, and the collection, storage, transfer, evaluation, modification, deletion, disclosure, and overall management or handling of personal data.

This Privacy Policy applies exclusively to the personal data You provide to Us through the Platform. It does not apply to information collected through any third-party websites, platforms, or services that may be linked from the Platform. We recommend that You review the privacy policies of such third parties before engaging with them, as their practices may differ from Ours.

We may update or revise this Privacy Policy from time to time to reflect changes in Our services or legal obligations. Any updates will be published on the Platform, and such changes shall become effective as soon as they are posted. Your continued use of the Platform after any modifications to the Policy constitutes your acceptance of those changes.

This Policy applies to all Users of the Platform. By using the services, registering an account with Us, or otherwise providing Your information, You acknowledge that You have read, understood, and agreed to the terms of this Privacy Policy. You also expressly consent to Our collection, use, processing, and disclosure of Your information as described herein. If You do not agree with the terms of this Privacy Policy at any time, You must stop using the Platform and its services immediately. You have the right to discontinue use of the Platform if You do not consent to any of the provisions stated herein.

Collection and Processing of Personal Data

We may collect and process Your personal data for, including without limitation, the following purposes:

Providing Our Services

We process Your personal data to deliver Our services, grant You access to the platform, and enable You to use Our AI-powered product listing tools and automation features. This includes creating and managing Your DNAG Technologies account, setting up workflows, integrating with third-party platforms (such as marketplaces or e-commerce channels), processing subscriptions or payments, and fulfilling any service-related requests.

For these purposes, We may collect: (i) name; (ii) phone number; (iii) email address; (iv) company name and business details; (v) IP address; (vi) location data; (vii) DNAG Technologies user account profile data; (viii) product listings and related metadata; and (ix) any other relevant information necessary to perform our services.

Customer Service

We use personal data to address users' queries, resolve support tickets, verify account information, troubleshoot technical problems, and maintain quality and continuity of Our services.

Direct Marketing

We may process user data to inform You about new features, product updates, special offers, or service enhancements. For this, We process: (i) website behaviour; (ii) IP address; (iii) email address; (iv) business address; (v) phone number; (vi) online identifiers; (vii) service usage data; (viii) location; and (ix) account details.

Commercial Use

All information You provide, including personal or sensitive data, is shared voluntarily. You acknowledge that We may use this information for: (i) delivering the services on the platform; (ii) commercial uses including aggregated and anonymized research, statistical analysis, service improvement, and business intelligence; (iii) transferring such aggregated or non-personally identifiable data to third parties and affiliates; (iv) communication and customer engagement; (v) customer support and resolving disputes; and (vi) completing any transactions through the platform.

Disclosure of Data

We may collect, use, process, and disclose Your personal data for various purposes, including but not limited to:

(i) managing and maintaining your DNAG Technologies account and access to the platform;

(ii) facilitating and processing subscription payments or other transactions;

(iii) sending confirmations, updates, or notifications regarding services;

(iv) enabling customer support to reach You, if needed;

(v) customizing the platform experience based on Your business requirements;

(vi) requesting feedback or service reviews;

(vii) sending verification or system authentication messages;

(viii) validating Your account to prevent misuse;

(ix) communicating important service notices, updates, or changes in policies;

(x) operating and administering Our platform efficiently;

(xi) delivering marketing and promotional materials about Our services;

(xii) resolving customer queries or technical issues;

(xiii) ensuring legal compliance, platform security, and User protection;

(xiv) preventing fraud, misuse, or unlawful activity; and

(xv) issuing invoices, collecting payments, or making payouts related to the use of Our platform.

We may be required to disclose Your personal data to comply with applicable laws, legal processes, or lawful requests by authorities. Disclosure may also be necessary to protect Our rights, enforce Our policies, prevent fraud, or safeguard users.

Please note that some areas of the DNAG Technologies platform are accessible only with valid credentials. We advise using secure connections and safeguarding login information. We are not responsible for personal data shared by users on public forums, comments, or third-party websites linked through the platform. While we implement best-in-class security practices, users should exercise caution when sharing data externally.

We may also collect technical information automatically, such as IP addresses, device types, operating systems, browser types, referring URLs, and service usage behaviour. This helps Us analyze usage patterns and improve platform performance. Aggregated, non-personally identifiable data may be shared with advertisers, investors, or strategic partners for business development purposes.

DNAG Technologies does not sell, rent, or trade Your personal data without Your explicit consent, except as necessary to deliver Our services or as required under this policy.

Your personal data may also be disclosed in the following specific scenarios:

Third-Party Service Providers

We may engage third-party providers under strict confidentiality obligations to support the delivery of Our services. These providers may assist in tasks such as payment processing, hosting infrastructure (SaaS), marketing communications, analytics, customer engagement, and integration with marketplaces or third-party platforms (e.g., Amazon, Flipkart, Meesho). Where necessary, Your data may be shared with such providers only for the purpose of fulfilling service obligations or enhancing your experience on Our platform.

Compliance with Laws & Legal Obligations

We may release Your data to comply with court orders, legal processes, regulatory inquiries, or governmental instructions. This may include sharing information to establish or defend legal claims, enforce Our terms, or investigate suspected violations of law or Our policies.

Business Transfers & Mergers

In the event of a merger, acquisition, restructuring, or transfer of ownership, user data, including personal information, may be shared with or transferred to the acquiring or merging entity in accordance with applicable law. You will be notified in such an event, and the new entity will be bound by this Privacy Policy or an equivalent framework.

Contracting & Integration Parties

To ensure a seamless experience, we may share your data with third-party contractors, platform integration partners, or payment processors involved in service fulfillment. Alternatively, DNAG Technologies may deliver its SaaS services directly without reliance on external service providers.

With Your Consent

In all other cases not explicitly covered above, Your personal data will be shared with third parties only when we have obtained Your clear and informed consent.

Collection and Use of Non-Personal Data

Non-personal data refers to information that cannot be used to identify an individual. We may collect such data based on user activity on Our platform. This aggregated data is used for research and analytical purposes, to monitor and improve Our services, optimize Our AI models, enhance platform performance, and support promotional campaigns. We may share non-personal, anonymized data with third parties to improve customer experience, refine Our offerings, or enhance the services provided through the platform.

Cookies

Our platform uses cookies to enhance Your browsing experience. When You access the platform, You will be prompted to accept all cookies. These cookies are small text files stored in Your browser and help us relate Your usage and behavior on the platform to information You have knowingly provided. Cookies do not access data from Your hard drive or interact with cookies from other websites.

We use both session (temporary) and persistent (permanent) cookies. Session cookies are automatically deleted when You end Your browsing session, while persistent cookies remain until they expire or are manually deleted. You may disable cookies through Your browser settings or choose to receive warnings before accepting them. Please note, however, that some cookies are essential for authenticating users and ensuring a smooth experience across Our services.

If you have visited any part of Our platform before reading this Privacy Policy and do not agree with how cookies are used, exiting your browser should remove temporary cookies. Still, we recommend clearing cookies via Your browser's "clear cookies" function to ensure complete deletion. Users who have voluntarily submitted personal data—via registration, forms, email, or otherwise—will not be treated as casual visitors and are fully governed by this Privacy Policy.

Data collected through cookies may be processed by Us or trusted third parties to improve platform performance, personalize content, manage databases, conduct analytics, enhance AI models, and monitor service effectiveness. For any concerns or questions about our cookie usage, please reach out using the contact details provided below.

Your Rights and How to Exercise Them

We respect the rights You have in relation to the personal data We collect and process. You may request access to or a copy of Your personal data held by Us. You may also seek correction or deletion of Your data, withdraw consent at any time, or request restriction on how Your data is processed. Additionally, where technically feasible, You have the right to data portability. Users can independently update their email and contact preferences by logging into their account on dnag-technologies.com and adjusting the settings.

If You have any objections to how Your data is used under this Policy or wish to exercise Your rights, please contact Our privacy team at privacy@dnag-technologies.com (please insert the actual email, if different). To ensure data protection and prevent misuse, We may ask You to verify Your identity before processing such requests.

Please note that withdrawal of consent, deletion of data, or restriction on processing may affect our ability to offer services or continue our relationship with You. Certain statutory obligations may also require Us to retain some data even after Your request is processed.

Note for All Users

We do not control or endorse the content, messages, or information generated or processed through any services on the Platform. As such, we disclaim any liability arising from Your use of or reliance on these services, and by continuing to use the Platform, You agree to waive any claims against us in this regard. Where such a waiver may not be fully enforceable, You agree to release Us from any related claims. You are solely responsible for ensuring the accuracy, truthfulness, and completeness of the information You provide on the Platform. DNAG Technologies shall not be held liable for any consequences arising from inaccurate, misleading, or false information submitted by You, and You agree to indemnify and hold Us harmless against any resulting claims.

If Your personal information changes, You may update, correct, or delete inaccuracies directly through Your account settings on dnag-technologies.com or by contacting us at [Insert actual email]. In certain cases, We may be unable to modify or delete personal data, such as when it is maintained solely for evaluative purposes or is part of documents related to legal proceedings or regulatory obligations that are still pending. If You wish to cancel Your account or request that We stop using Your data to provide services, please reach out to Us at [Insert actual email].

Security

At DNAG Technologies, We take data security seriously and are committed to protecting Your personal and business information with robust technical, organizational, and legal measures, in accordance with applicable data protection laws and industry best practices. Our Platform employs Secure Socket Layer (SSL) encryption to ensure that any sensitive information—such as payment data or login credentials—transmitted through Our systems is protected from unauthorized access. When SSL is active, a padlock icon may be visible in Your browser, indicating a secure connection.

If we collect payment-related information such as debit or credit card details, it is encrypted and stored securely either on our servers or through trusted third-party payment processors. When you access or update your payment information, you will only be shown masked details (e.g., ****1234) for your safety.

We also collaborate with third-party service providers, professionals, and technical experts who support the delivery of Our services, including but not limited to cloud infrastructure, payment processing, analytics, and customer support. All such third parties are bound by confidentiality agreements and are granted access to data strictly on a need-to-know basis to carry out services on Our behalf. These entities do not have any independent right to use or retain your data beyond what is contractually authorized.

Internally, only authorized employees and data processors with assigned roles may access user data, and they are required to maintain strict confidentiality. DNAG Technologies has implemented secure data handling practices across the entire data lifecycle—from collection and storage to processing and deletion. Any external data processors engaged by us are obligated to adhere to equivalent or higher security standards.

Your account credentials, including passwords, are encrypted and are not accessible by any DNAG Technologies administrator. You are responsible for maintaining the confidentiality of Your login information. Always log out after completing your session and avoid sharing access to Your account. In case of any suspected unauthorized access, please notify Us immediately at support@dnag-technologies.com.

You agree to indemnify DNAG Technologies for any losses incurred due to unauthorized use of Your account caused by Your negligence or failure to maintain security. We limit data access within Our organization and with partners strictly on a need-to-know basis, and all personnel with such access are contractually obligated to maintain confidentiality. However, DNAG Technologies shall not be liable for any breach or misuse of personal information that occurs outside the scope of Our agreements with such third parties.

In the unfortunate event of a data breach, we will notify You promptly by email or via a notice on Our Platform, as required by applicable law. We will take all reasonable steps to investigate the breach, contain any risks, and ensure the integrity of the data, while cooperating with law enforcement authorities where necessary.

Applicable Laws and Regulations

We ensure that Your data and information are handled in compliance with applicable data protection and privacy laws, including but not limited to the General Data Protection Regulation (GDPR), the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, along with any subsequent amendments or related regulations. DNAG Technologies is committed to upholding these standards to ensure lawful processing, security, and confidentiality of personal data across all operations.

Retention Periods

We retain Your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to comply with any legal, regulatory, accounting, or reporting obligations, to perform Our services, or to establish, exercise, or defend legal claims. Where appropriate, we may anonymize or aggregate Your personal data so that it can no longer be associated with You. In such cases, We may use this anonymized data for research, analytics, or statistical purposes indefinitely without further notice.

Data Protection

As per the applicable data protection laws, You may be entitled to certain rights. We fully respect such rights and are committed to responding promptly and in accordance with all applicable laws, rules, or regulations relating to the use of Your personal data.

Right to be informed – You have the right to be informed about the collection and use of Your personal data. We shall provide such information in a clear and transparent manner using concise and easily understandable language.

Right to access – You may request access to the personal data We hold about You, along with details of how We use such data and whom We share it with.

Right to rectification – You may ask Us to correct any inaccurate or incomplete personal data. If Your data has been shared with third parties, We shall take reasonable steps to inform them of the rectification.

Right to erasure (right to be forgotten) – You may request deletion of Your personal data in certain circumstances. Please note that this is not an absolute right and We may retain the data where permitted by law.

Right to restrict processing – You may request that We restrict the processing of Your data in certain situations, for example, where You contest the accuracy or have objected to processing.

Right to data portability – You may be entitled to receive a copy of the data You have provided to Us in a structured, commonly used and machine-readable format, where technically feasible.

Right to object – You may object to the processing of Your data in specific circumstances, including where We are relying on Our legitimate interests or using Your data for direct marketing.

Right not to be subject to automated decision-making – You have the right not to be subject to a decision based solely on automated processing, including profiling, that has legal or similarly significant effects on You.

If You wish to exercise any of these rights, You may contact Us using the contact information provided in this Policy. Please note that We may request certain information from You to confirm Your identity before processing any such requests.

Questions or Complaints

If You have any questions, concerns, or complaints regarding the processing of Your personal data or this Privacy Policy, You may contact Us at support@dnagtechnologies.com. Our team is committed to addressing Your queries promptly and will make every reasonable effort to resolve any issues to Your satisfaction.

Contact Information

Address

Registered Office: [Insert Registered Office Address of DNAG Technologies]

Corporate Office: [Insert Corporate Office Address of DNAG Technologies]

Email: support@DNAG Technologies.com

Customer Support: [Insert Customer Support Number]

Grievance Officer

In accordance with the provisions of the Information Technology Act, 2000, and rules made thereunder, the name and contact details of the grievance officer are provided below:

Attention: [Insert Name of Grievance Officer]

Address: [Insert Grievance Officer's Address]